¿Que Es Una Chingona?

Chingonas are fierce, hardworking women from all walks of life. We don't let the opinions of others stop us from chasing our dreams and breaking toxic cycles. We are rising up against machismo to embrace and conquer the achievements that we have historically been told were reserved for men. For far too long, the word "Chingona" has had negative connotations attached to it and seen as vulgar or too aggressive. Today, we rewrite the narrative and embrace it as a symbol of liberation and empowerment!

Being a Chingona doesn't mean we never fail, cry, or want to give up. It means that even when we feel we're at our lowest, we power through the tears, no matter how long it takes. Chingonas persevere through the heartaches and hardships, to create a better life for ourselves and our loved ones.

Chingonas go through life empowering others, and striving to be the best that we can be in our careers, home life, and relationships. Chingonas are teachers, healthcare workers, stay at home moms, working moms, abuelitas, amigas, y hermanas. Chingona isn't specific to one culture or background. Any woman that identifies with being bad ass, brave, and powerful, can rock the title of CHINGONA.

Today, we are reclaiming nuestro poder, inteligencia, and beauty. We’re breaking barriers and creating a world where women rise unapologetically!